Green is a Pull Through

“Treehuggers” is a common term I hear from the seasoned in the contracting business. I do not see eye-to-eye with this attitude. Yes, the LEED paperwork and ‘Green’ intercity are work; but not pointless work. As you can read in yesterdays post below there are dollars in this for all. This extra work is not an unpaid extra. It represents business growth for contractors pursue it and total industry growth. I count 23 LEED credits that an HVAC contractor can help a customer achieve. The market is asking for green, governments regs are forcing it¹ and economic forces are assisting it². “Treehugger” carries the connotation of contractors seemly fighting the green movement. My advice is a simple one; when the market asks for something and is willing to pay don’t fight the current. The green movement is a pull through.

1. Article on new MPG restrictions. Please see http://green.yahoo.com/news/ap/20080423/ap_on_bi_ge/fuel_economy.html

And

http://www.wfaa.com/projectgreen/greenarticles/stories/green080423_ph_fueleconomy.91608a89.html

1. Resource of Price trends of energy sources.

http://www.doe.gov/pricestrends/index.htm